Photos by David Allen
Columbia Sportswear showcased its latest technical products.
“Our goal tonight is to have the press touch our products and experience our marketing message and overall campaign and visually see how Tested Tough comes to life,”
The Directors of Toughness, chosen from a field of 3,000 applicants for their mental strength and storytelling capabilities, will put the product to the test in the “coldest, wettest, hottest places we could find.
Columbia is made up of real people who are as passionate about the outdoors as you are. And, while our products are available around the world, we’re based in the great Pacific Northwest, where majestic forests frame volcanic mountains and a rugged coast. This is where we hike, ride, fish, hunt, climb, camp, golf, paddle, run, and just enjoy fresh air with friends.