Photos by David Allen
T-Mobile rolled out the magenta carpet, Thursday for a day-long spectacle of virtual reality with Samsung to celebrate the launch of Samsung’s hot new Galaxy S7 and S7 edge superphones. The event took place at T-Mobile’s new Times Square Signature Store.
New Yorkers experienced the Samsung Gear VR and got their hands on the Galaxy S7 and S7 edge for the first time. T-Mobile plastered its bright magenta billboards all over Times Square in New York City. That’s right, to show off the Galaxy S7 and the S7 Edge, T-Mobile had virtual reality booths that used the Gear VR to take people away from the bustling reality that is Times Square. There were long lines and the store was packed, brimming with people hoping to try Samsung’s VR headset.
people were immediately transported to one of six demos, such as Lillehammer 360, where you follow a skier in first-person down the slopes in a gorgeous mountain range. T-mobile.com …. Samsung.com